For most companies, social media is fast becoming a central component of the yearly marketing plan. As we’ve previously discussed, the most successful social marketing programs often leverage employees outside the marketing team to engage in social conversations. READ MORE
Social media marketing is a game every organization wants to win. Publishers are beginning to emerge as front runners in this space, primarily because publishing businesses have access to a vast network of content creators and thought leaders- every social marketers dream! READ MORE
Hubspot Customers will be pleased to see the new “Social Inbox” hit their dashboards at the end of June 2013. As part of the beta group, the Defined Creative team has had a sneak peak at Hubspot’s upgraded social toolkit. In a nutshell, we’re sold. READ MORE
A strong presence on twitter and other social channels can have a load of benefits for brands of all sizes. Customers can experience your company culture and connect with your product or service on a very personal level. However, the best social marketing programs are rarely managed by a single person. READ MORE