Would you consider buying a car that looked great…but didn’t run? You’d get lots of compliments from people passing by who saw it in your driveway… but it would never take you anywhere. If your web design is not attracting the right kind of visitors and converting them into leads, then it’s not taking you anywhere either. Here are 10 proven principles for web design that will get your motor running. READ MORE
As technology continues to evolve, we have access to information through all manner of devices from smartphones to tablets to laptops. This has given rise to the newest form of content creation known as responsive web design. Marketers everywhere are racing to implement responsive designs for their product websites, and with this comes a new set of rules for interacting with designers and developers. READ MORE
The marketing world is evolving. Traditional marketing, like print advertising, is becoming less effective as business migrates online. In order to establish a presence online, you need to understand and implement a content marketing strategy for your business. READ MORE
Hubspot Customers will be pleased to see the new “Social Inbox” hit their dashboards at the end of June 2013. As part of the beta group, the Defined Creative team has had a sneak peak at Hubspot’s upgraded social toolkit. In a nutshell, we’re sold. READ MORE
If you’re a marketer, and you’re not living under a rock, you know the world of marketing is undergoing rapid change. As an industry, we have coined countless new terms for this new marketing paradigm: digital marketing, internet marketing, inbound marketing, search engine marketing, social marketing or any number of other buzzwords that have found their way into our collective consciousness. READ MORE