Category marketing automation

Rethinking The Digital Marketing Funnel

By Defined Creative
On April 19, 2013
With No Comments
In blog, lead generation, marketing automation, marketing professionals
Tagged digital marketing, inbound marketing, infographics, internet marketing, marketing funnel, marketing strategy

If you’re a marketer, and you’re not living under a rock, you know the world of marketing is undergoing rapid change. As an industry, we have coined countless new terms for this new marketing paradigm: digital marketing, internet marketing, inbound marketing, search engine marketing, social marketing or any number of other buzzwords that have found their way into our collective consciousness. READ MORE

The Marketing Paradigm Shift – If You Haven’t Noticed, You’re Fired

By odsadmin
On October 16, 2012
With No Comments
In lead generation, marketing automation, marketing professionals, operational efficiency
Tagged demand generation, dynamic content, marketing automation, marketing industry, marketing jobs, SEO, tracking & reporting

It’s no secret that the world of marketing is changing, but the sad reality is that many marketing professionals have failed to recognize the extent to which this change has impacted their craft. The list of skills required to be really good at digital marketing bear little resemblance to the specifications that appeared in most job descriptions just five years ago. READ MORE