There’s more to a website than the basics of a homepage, product pages, industry resources and a Contact us/About us pages.

Here are a few must-have features that can help make your redesigned website awesome:

Blog

A company blog is one of the best ways to create and organize content on an ongoing basis. They help to generate organic search traffic, and if you add relevant calls-to-actions with your posts, you’ll convert more prospects into leads.

Landing Pages & Calls-To-Action

We’ve talked about calls-to-action.  They are essential to converting visitors into leads or customers. Dedicated landing pages that focus on specific calls-to-actions are extremely effective. So make sure to take into account creating landing pages as part of the redesign for your offers and assets.

Add RSS Subscription

The beauty of RSS is that it allows some content from your website to be automatically pushed out to other websites and people: a very nice way to increase, the reach of your content by just adding a button.

Share-ability

Make it easy for people to share your content. Add social media sharing buttons and links to all your pages. To help you with this, use tools like “Share this” or “Add this.”

Analytics

Remember your goals? If you want to measure the success of your redesign it’s critical you do so from the start. The more insight you have the better able you are to make your new website Redesign into an inbound marketing machine.

10 Steps to Turn Your Website into a Marketing Machine

Are you considering a website redesign? Download our Free Whitepaper Checklist.