Category lead generation

Marketing Paradigm Shift

The Marketing Paradigm Shift – If You Haven’t Noticed, You’re Fired

It’s no secret that the world of marketing is changing, but the sad reality is that many marketing professionals have failed to recognize the extent to which this change has impacted their craft. The list of skills required to be really good at digital marketing bear little resemblance to the specifications that appeared in most job descriptions just five years ago. READ MORE